A watch brand wearable by children aged 3 to 15

In 2021, Azerbaijan’s VMF Watch Factory began developing the new VMF ELLI brand using mechanisms from Japan’s Citizen Watch Corporation. Thanks to its age-specific targeting, the brand quickly rose to top positions globally.
Since summer 2022, children can choose from the following collections: PATRİOT (ages 3–5), BAYRAG (5–7), GILAS (7–9), SPORT (9–12), and JUNIOR (12–15).

All watches are fully certified for children's use and are made from hypoallergenic, health-safe materials.
Produced from stainless steel and special plastic, the watches are shock-resistant, water-resistant, and come with a 2-year warranty.

The designs were developed by experts from Azerbaijan, Switzerland, and Denmark. The look and functionality of the watches were crafted based on a full year of research into children’s preferences.